Recently I visited a company that wanted to invest in innovation. They wanted to act, yet they were hesitating. They were thinking of innovation as the creation of totally new, game changing products that radically change the marketplace. They were reluctant to invest all of their innovation budget in such high risk projects. A veryContinue reading “Innovation – Where Should You Invest?”
Tag Archives: analyse
The Benefits of Innovation – The 20:20:20 Rule
When I talk about innovation I usually start with an explanation of why innovation is important. To do this I use two reports, one published in 2000 by PWC, the other published in 2010 by DeBooz. Although the surveys were published 10 years apart they provide a remarkably consistent view of why we should innovate.Continue reading “The Benefits of Innovation – The 20:20:20 Rule”
Fear and Innovation
Two types of fear can prevent us from being creative: fears about ourselves fears about how we will be received by other people. ‘Fears about yourself prevent you from doing your best work’ [1]
Action for Innovation 