The Benefits of Innovation – The 20:20:20 Rule

When I talk about innovation I usually start with an explanation of why innovation is important. To do this I use two reports, one published in 2000 by PWC, the other published in 2010 by DeBooz. Although the surveys were published 10 years apart they provide a remarkably consistent view of why we should innovate.Continue reading “The Benefits of Innovation – The 20:20:20 Rule”

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