Crowdsourcing, collaboration, co-creation – there’s a lot of interest in how to involve more people in creative processes. It is often referred to as ‘social creativity’. But do we really understand how to combine people, technology and creativity to generate new solutions? Here’s a simple four step model that can help commercial organisations, not-for-profits and social enterprises:
If you want a lively discussion get ten of your friends together and ask them to produce a definition of innovation.