Category Archives: Collaboration

Invention is Reinvention

So, you don’t have a new idea for a wonderful product. Not a problem. Sometimes invention is reinvention. Many successful ideas are new ways of reusing existing ideas or new combinations of existing things. Here are three examples: Advertisements

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The Five Innovation Myths That Destroy Big Companies

Nokia is seen as a company that was innovative but is in decline. It was the company that made cell phones fashion accessories. In 2008 it had a 40% share of the global mobile phone market. Today it has just … Continue reading

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Innovation Needs Action – A Quick Approach to Market Testing

Got ideas for new products or services? Will other people buy them? Test this as quickly, and as cheaply, as possible. Then, you can focus your resources on developing your most promising ideas. Here’s a quick approach to market testing … Continue reading

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Loose Connections Stimulate Innovation

How many friends do you have? How many acquaintances and contacts? 5, 50, 150, more? Often innovation is about making unexpected connections. A diverse network of contacts increases our chances of making these connections. Your network is a great asset … Continue reading

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Tablecloths for Idea Generation

I recently organised a workshop with Sara Jones of City University, London. Sara wanted to use the Digital Shoreditch Festival as an opportunity to generate new and useful ideas on ‘How to foster a culture of collaboration between universities and … Continue reading

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Twitter: The Amplifier and the Fishing Rod

I was speaking with the social media director of a large company recently and he described Twitter as the amplifier in the social media system. His company posts interesting content into different platforms (Facebook, Pinterest, blogs etc.) They know it will … Continue reading

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Time your Tweets for Maximum Impact

When you Tweet has a big impact on how effectively you get your message across. If you’re organising a Tweet campaign you have to think about your tatget audience. Ask yourself when they will be most receptive to the message … Continue reading

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