Why didn’t Leonardo da Vinci invent the helicopter? In the 1480’s he drew a vertical flight machine. His notebooks reveal that he built small models of it. So why wasn’t he the first person to make a helicopter?
When you Tweet has a big impact on how effectively you get your message across. If you’re organising a Tweet campaign you have to think about your tatget audience. Ask yourself when they will be most receptive to the message you want to deliver. Then time your Tweets so they have the maximum impact.
Crowdsourcing, collaboration, co-creation – there’s a lot of interest in how to involve more people in creative processes. It is often referred to as ‘social creativity’. But do we really understand how to combine people, technology and creativity to generate new solutions? Here’s a simple four step model that can help commercial organisations, not-for-profits and social enterprises: