Category Archives: Social Media

Loose Connections Stimulate Innovation

How many friends do you have? How many acquaintances and contacts? 5, 50, 150, more? Often innovation is about making unexpected connections. A diverse network of contacts increases our chances of making these connections. Your network is a great asset … Continue reading

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Twitter: The Amplifier and the Fishing Rod

I was speaking with the social media director of a large company recently and he described Twitter as the amplifier in the social media system. His company posts interesting content into different platforms (Facebook, Pinterest, blogs etc.) They know it will … Continue reading

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Time your Tweets for Maximum Impact

When you Tweet has a big impact on how effectively you get your message across. If you’re organising a Tweet campaign you have to think about your tatget audience. Ask yourself when they will be most receptive to the message … Continue reading

Posted in Collaboration, Open Innovation, Social Media | Tagged , , , , , | 1 Comment